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Published on Tuesday 24th of November 2015



Website Analysis Self-Test: Is Your Website Healthy?

The top 6 questions to ask yourself when performing your company’s website audit


Website Analysis Self-Test

I meet owners of Small Medium Enterprises (SMEs) on a weekly basis and the very first thing I do is look at their company’s website. Websites are indicative of how much focus your company puts into marketing, both online and offline. Nowadays, your company’s site acts as the window to your brand’s soul, so it is worth performing a regular website audit to make sure you are obtaining optimal site ROI.

Let me suggest a few questions to allow you to perform a quick website audit and to determine whether or not your company’s site is “healthy”. Please answer the following questions by saying “yes” or “no”:


  1. Does your company’s website generate enough weekly or monthly inquiries?
  2. Would a person who lands for the first time on the site understand in 1 minute what you offer and why they should do business with you?
  3. Have you changed your web design in the last two years?
  4. Do you develop new, original content for the site on a regular basis?
  5. Is your company’s site mobile-friendly?
  6. Do you track and measure how your site is doing?

If you answered “no” to at least two of the above questions, you should consider investing more in marketing activities to increase your company’s website ROI and to start bringing in additional prospective clients.

If you would like my advice, contact me and I’ll be happy to perform a website audit for you.


CATEGORIES:

B2B Lead Generation    Website Optimization Strategies    Website Audit