marketing challenge information
Business Development &
Strategic Alliances
Business-to-business (B2B) marketing strategies consulting agency

Marketing Campaigns > Business Development

Marketing Business development

Establish New Strategic Alliances and Distribution Channels


“Direct Objective quickly established important industry alliances that were essential to our company’s success, with their business development strategy, practical advice, and hands-on approach.&rdquo

Maggy Apollon, EDO Traveler Suites


Marketing business development has been around for centuries. More than two thousand years ago, the Greek mathematician Archimedes said, “If you give me a lever and a place to stand, I can move the world”. That is, in a nutshell, the essence of marketing business development. If you are able to establish alliances with the prominent players in your industry and have the right marketing tools, you would be able to reach your target market.

In fact, reaching your target market for certain specific industries is not a question of intensive marketing campaigns, but more a factor of how many strategic alliances and industry partnerships you manage to form. To penetrate a particular international market, you need to perform the proper international business development, which includes setting distribution channels to give you direct access to your target market.

Marketing Campaigns vs. Marketing Business Development

How does local and international business development differ from standard marketing? How can new distribution channels, strategic alliances and industry partnerships boost your company’s standing in the market?

Marketing business development is complementary to inbound marketing campaigns. Let’s look closely at the definition of these terms:

Steps of Local/International Business development:

To launch marketing business development and establish a collaborative relationship between independent entities, you must perform the following steps:

Advantages of Marketing Business development

When the marketing business development process is complete and new industry partnerships or strategic alliances have been formed, you can expect the following advantages:

Let Direct Objective conduct your marketing business development for strategic alliances, industry partnerships and quality distribution channels!