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Strategic Marketing Action Plan
Business-to-business (B2B) marketing strategies consulting agency

Marketing Strategy > Marketing Action Plan

How a Go-to-Market Plan Can Accelerate Sales?

A B2B marketing plan is an important step in developing a successful lead generation process


“Gil developed the marketing plan for a mobile business application. His quick grasp of the salient points of a high-tech product was remarkable, and as a small company we greatly appreciated his ability to develop and implement an effective plan using innovative and cost-effective means to wring the greatest impact from a limited marketing budget. His professionalism and loyalty were much appreciated.”

Julian Tuck, CEO, Epicad


Composing a go-to-market plan is the best way to implement a successful business marketing strategy. This will ensure that separate campaigns will be well-integrated with one another and that they will all project the right marketing message. Think of the B2B marketing plan as a roadmap to recruit new clients — the essential purpose of any business.

A comprehensive go-to-market plan should include:

Marketing Plan as a Sales Accelerator

A B2B marketing plan must be practical and focused in order to produce results. Here are some tips for creating an effective plan:

  1. Be focused - It can be tempting to widen the scope of the target market, but this is actually counter-productive. A marketing plan will yield much better results if it is geared towards a specific and relevant target audience.
  2. Make it clear - In today’s reality, it is hard to stand out from the competition. When prospects evaluate the best solution for them, they must understand in a split second why to choose your product/ service over another.
  3. Personalize - When planning your marketing tactics always address different types of personas. This will allow you to customize your campaigns to meet specific needs and attract relevant new contacts.
  4. Measure results - The more you monitor the campaign performance, the better you are able to reach improved results.
  5. Remain realistic - The strategic marketing plan helps you aim for and reach achievable goals and implement tactics that convert into client leads.

Ultimately, a business marketing strategy should exist as a dynamic document to guide lead generation campaigns. For the marketing plan to work, each campaign result must serve as a learning experience. When lessons are learned, they should immediately be incorporated into the next campaign. With constant updates to your plan, you’ll always have an effective marketing strategy.

Contact Direct Objective today and create a viable go-to-market plan.