Successful business blog writing is both a science and an art. Although there are many ways to write a corporate blog, without proper blog marketing, you will not win the traffic you’re looking for. Here are some qualities of an effective business blog that gets plenty of views:
Blog marketing is about storytelling. The tone of the post should be honest and straightforward, without any hard selling or marketing fluff. The content of a corporate blog should be relevant to your readers while contributing a certain added value. It should be relatively short (300-400 words) to keep their interest high.
Search engine optimization (SEO) ensures your content gets ranked high on Google and other search engines. Whatever your business blog subject, select the topics you want to rank on and seamlessly infuse synonymous keywords into the text. For more information, check the 6 stages to increase your SEO ranking.
When you create valuable content on a corporate blog, friends, and colleagues want to share it with their network. Write content that people will enjoy reading. Give them a little bit of useful advice and leave them wanting more. This approach will lead to increased social sharing and incoming links from other relevant sites. As a result, your online reputation, your ranking and your traffic will be enhanced.
A company’s blog is like a puzzle. You build post by post until ultimately your readers see the bigger picture. If you keep your message consistent with your differentiators, over time you will manage to educate website visitors with the areas that are relevant to your business and become the “go-to” source of information.
A picture is worth a thousand words. This means that blog marketing is not only about writing; it also involves images that grab the attention of readers. Choose attractive images to support the message of your corporate blog.
For additional resources on company blogs, refer to:
If you have any questions about writing a corporate blog and how blog marketing works, go ahead and contact us. We can help you build a successful business blog that gets you noticed, with shareable content and high traffic.
“Ranking our Web site high on search engines results, designing a professional Web site look and developing engaging relevant content for a heavy technology company like us resulted in a dramatic increase in client leads that we receive from our Web site.”Simon Robin CEO, Hardent