Direct Objective: B2B Lead Generation and Marketing Firm

Direct Objective Consulting is a Canadian business-to-business (B2B) lead generation marketing firm, assisting small and medium companies succeed in North America and in international markets.

Our multilingual team specializes in demand creation, client prospecting, and commercialization of technology manufacturers, associations and service-based organizations.

Direct Objective differs from typical digital marketing agencies in five ways:

1. Proven success and experience

Our consulting is based on a proven series of business success. Our founder was named “Maverick of the Morning” by CNN for his business acumen, and has received multiple awards including “Forbes Best of Web”. He is highly regarded as an industry expert by media outlets such as  The Globe and Mail, The New York Times and The Wall Street Journal. In addition to this, he is frequently invited to present in local and international events like AQT’s The Big Bang and McGill Executive Institute.

2. Technical expertise

Our company and its leading members have backgrounds in engineering and technical R&D areas. We know the terminology and we have vast experience dealing with complex solutions. This allows our company to quickly understand your solution, your target market, and thus transform it into a commercial success. We deliver proven B2B marketing results, bridging the gap between R&D team innovation and the correct target audience.

3. Focus on client acquisition

Our goal is simple: to deliver qualified prospects. The marketing tactics are secondary. We will use any marketing technique to bring you the necessary success.

4. Digital, automation and traditional marketing combined

To attract new clients, Direct Objective uses a combined marketing approach. While focusing on digital media and social media marketing, with the use of advanced automation tools, Direct Objective allows clients to generate better leads and garner insight into the specific customer acquisition processes best suited to the circumstances. At the same time, we recognize the merit in using traditional media, and therefore refuse to neglect opportunities to use press releases, analyst relations, plugging stories in the news/media, or even direct mailing. Recognizing your unique position, Direct Objective maximizes your marketing ROI and can help customize the right marketing mix for your business success.

5. One-stop shop mentality

Direct Objective is a one-stop shop B2B marketing agency with a passion for making things happen. From A to Z, Direct Objective guides clients from marketing strategy, branding, B2B lead generation campaigns, lead nurturing, and marketing automation, to ultimately measuring marketing ROI. Whatever your needs are, Direct Objective Consulting has the answer for you, working with you to develop your initial strategy and successfully execute marketing campaigns on your behalf.

Direct Objective focuses on small and medium-sized companies looking to expand into North American and international markets. The company specializes in working with technology manufacturers and large service organizations.

Direct Objective serves as a B2B lead generation advisor and knowledge resource for how to build trust among new clients and therefore enter new markets while lowering risks and expenses. Large service organizations and associations require maintaining high brand awareness and an excellent reputation, and we are always excited to take on these challenges.

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Our mission is to create demand for the products or services of our clients and maximize their marketing ROI by creating leads and attracting potential clients through customized marketing strategies. We remain committed to providing high quality, effective, professional, and reliable service to our clients at all times.

Above all, we strive to build strong and prosperous long-term relationships with every client and provide them with continued support in growing from small-medium enterprises to large, successful, and visible companies.

From an initial marketing strategy, to the corporate branding, to B2B sales lead generation and beyond, Direct Objective is ready to take on your next assignment.

To boost your B2B lead generation, contact our digital marketing firm today for a free consultation!


"Gil Gruber is a positive, 'can do' experienced marketing and strategic consultant. Gil along with his team can take a brief and immerse themselves in the business and be a real part of it. His team can turn a concept into reality and come up with practical strategies and concepts to take to market. Gil is also a great business partner and can be trusted to bounce off ideas in a respected and considered way. I recommend Gil Gruber to anyone needing an experienced strategic marketing and business partner to enthusiastically drive growth and get results."

Angie Velarde, Former Senior Marketing Specialist at The Canadian Payroll Association (Now at The Canadian Athletic Therapists Association)