Achieving the top website ranking for a keyword is often difficult, but it is extremely worthwhile. Subsequent to my last blog posting on website lead generation, I’ve received some questions about Search Engine Optimization (SEO) services and how sites can achieve top website ranking. Here is a breakdown of some of the main elements of SEO which can help you achieve top website ranking:
Keyword selection is a crucial part of SEO, and it should never be based on intuition alone. Systematic research ensures that SEO efforts are not wasted on keywords that are either not searched by the general public or are too competitive to achieve top website ranking.
It is difficult to achieve top website ranking against your competitors when you use similar or industry-standard keywords. Thus, to reach top ranking, web content should be infused with relevant key phrases and the right keyword density. Of course, the copy content should be professional and seamlessly written, so as not to compromise your website lead generation.
Newcomers to the field of SEO may not know that Search Engine Optimization goes beyond just web content. In fact, good SEO services createcontent that is optimized for both readers and search engines. A major aspect of this is keyphrases which should be inserted in image tags and various parts of HTML coding that are not visible on a web page so as to achieve top website ranking.
SEO optimization services should strive to develop inbound and outbound links to raise a site’s Google PageRank, which is a measure of a site’s quality and relevance. PageRank is a rating analysis algorithm developed by Google that assigns numerical weighting to each HTML page in order to measure its relative importance. A higher PageRank helps a site achieve top website ranking on search engines relative to others competing for the same keywords.
These steps are merely an introduction to SEO. Website lead generation is a long process comprised of many elements,, all of which contribute to the overall lead generation strategy. It is important to realize that Search Engine Optimization is always changing, and as search engines adjust their algorithms, website rankings will fluctuate accordingly. That is why SEO must be continually maintained to ensure consistently high ranking.
“Ranking our Web site high on search engines results, designing a professional Web site look and developing engaging relevant content for a heavy technology company like us resulted in a dramatic increase in client leads that we receive from our Web site.”Simon Robin CEO, Hardent