Most companies shy away from setting a growth strategy, or a concrete business strategy. They prefer to skip right to the process of client prospecting for B2B sales.
Indeed, clearly defined marketing strategies play an instrumental role in reaching sales conversions. Basically, if you are offering the best solution in the world, what good is it if you’re suggesting something to clients that have no interest or budget for it?
In short, how can you demonstrate your product’s value if your solution doesn’t seem different from existing solutions? Similarly, what if your solution is a major success, but you’ve discovered that your business model isn’t viable? Thus, while your client benefits from your solution, your company just accumulates losses.
Hence, avoid these nightmare scenarios! Ask yourself: who, what, where, why, and how?
“Revising our eBusiness strategy and improving the user experience, these are just some of the significant support that Direct Objective has helped us with."David Cohen, Founding Partner, Campbell Cohen Law Firm and CanadaVisa.com