Modern B2B Marketing to fill up your sales funnel | Canada

What Does B2B Demand Generation Mean?

Demand Generation Seeks to Promote Interest


The main goal of demand generation is to educate B2B market segments on the existence of a solution and how it directly benefits them. The efficiency of this process can be judged and quantified by the amount of awareness and interest it draws.

Before you begin this process, you must choose the best marketing strategy for your case. Next, we engage potential customers. This process requires you to determine:

    • Who these customers are?
    • What do they want and need?
    • What will most likely drive them to your offer?

B2B Demand Generation vs. Lead Generation

The generation of demand for your solution is often confused with lead generation. In fact, these are complementary phases. Let’s look at the analogy of demand generation as a blank canvas. This process paints a picture to increase interest in a particular solution for a specific audience. Thus, it stimulates the appetite, if you will.

B2B lead generation is then geared toward acquiring qualified contacts who already have some understanding of what your organization does and may find your offer somewhat attractive for them to use. Once an initial level of trust or awareness in your brand has been established, these individuals are better positioned to explore your solution.​


What Are the Benefits of a Demand Program?


How Does Direct Objective Efficiently Create Demand Generation?

Direct Objective Consulting uses these four demand strategies to engage new prospects:

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Direct Objective has a proven track record when it comes to igniting demand for its clients. The logic and structure behind the above strategies have proven to be very effective and applicable across various types of businesses and organizations.

Contact us now to build incredible demand generation and awareness for your solution.


“Always looking to create more creative and efficient campaigns, Direct Objective measures everything and works with us step-by-step to reach our marketing goals. They increased our Web presence, which gave the company a prominent profile and secured new leads for us.”

Jaspal S. Rangi, Owner & Chief Designer at Monsoon Corporate Gifts