B2B Lead Generation That Drives Results

Fishing for new clients? Our lead generation programs help you fill-up your sales funnel.

Generating demand helps gain traction and cultivate an interest in your solution within a specific audience. The next step, lead generation, focuses on identifying prospective clients to be included in your sales funnel. In essence, leads are prospects that have indicated interest in your solutions after you’ve successfully attracted them with your demand generation strategy. They have an understanding of what your organization can offer them, but you need to acquire knowledge on them specifically to convert them from anonymous to qualified leads. Since an initial level of trust has been established, they will be more likely to share information with you, which your sales team will then be able to utilize.

Traditional vs. Modern Lead Generation

The age of mass advertising, cold calling, and isolated communication channels is long gone. Nowadays, effective marketing campaigns need to focus on providing an abundance of information, mixed media, and a heavy use of automation tools. Businesses need to tailor their offerings to clients and engage them in a steady relationship while creating constant presence. This shift from traditional to modern lead generation has brought with it added knowledge from various data sources, making it easier to conduct fact-based decisions.

Crucial Elements of an Effective B2B Lead Generation Campaign

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What's Your MarketingReadyTM Ranking?

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Direct Objective has vast experience with each of these lead generation strategies. Our clients trust us with the coordinated implementation of lead management for their business. 

Contact us now so we can help you get in touch with your ideal prospects, harmoniously channel them into the sales funnel, and successfully drive results for your organization.

Marketing Services: growth strategy, demand generation, lead generation, customer retention and go global for B2B sales and better positioning strategy.


“With their technical background, Direct Objective was able to easily understand complex technology and engineering processes, and translate that to a simple concept that our customers could understand. We feature these concepts on our website now, and we are getting international leads from all over the world.”

Joël Martin, President, Transtech Innovations