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Outbound Marketing:
Bilingual Telemarketing, Direct Mailer and Ads

The Effectiveness of Traditional Outbound Marketing

Outbound marketing campaigns are traditional methods for marketing and sales. Some tactics used with the outbound approach are bilingual telemarketing services, email campaigns, direct mailings, trade shows, and ads. It is called “outbound” because marketers send their messages out to potential clients, encouraging them to become clients in a direct and blunt fashion.

This strategy was proven to be less effective as a standalone tactic, especially when compared to inbound marketing. This is because inbound marketing seeks to attract people who already have a certain level of interest in your solution, and it may be offered as part of their natural search for more information in that area. However, the outbound approach still has value and can be extremely powerful if combined with other inbound marketing tactics.

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Why Has Outbound Marketing Lost Its Appeal?

This makes it significantly more difficult for your outgoing message to reach potential clients. While Direct Objective acknowledges the strength of these reasons, outbound marketing is like all other tools: there are times when its use is not only appropriate, but also very effective.

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What Kind of Outbound Marketing Tactics Are Available?

Outbound tactics include: 

Overall, Direct Objective believes that in certain cases, the outbound approach can still play an important role in gaining or converting potential clients.

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Do you have questions about bilingual outbound techniques? Are you looking to start an outbound marketing campaign? Contact us today! 


“When it was time to take my company from a free, open site, to a membership, subscription site, Gil Gruber led the successful process. Gil led the site redesign development, spearheaded the implementation of e-commerce, and forged new business relationships that helped take Cyberdiet to the next level.”

Cynthia Fink, Founder, Cyberdiet.com (Now at CJF Web Designs)