Creative Positioning Strategy for Better Branding Strategy

Gil Gruber, MBA

Gil Gruber, MBA

With over 20 years of diverse marketing and sales experience, Gil’s entrepreneurial spirit led him to serial success in various business ventures, recognized on the “Maverick of the Morning” CNN show and awarded with the “Best of the Web” from Forbes. Gil is a frequent speaker at conferences, associations, and international events about emerging trends in B2B marketing and business expansion. His book “Turn On Marketing” is available on Amazon.
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Define and develop a winning positioning strategy before creating your branding strategy.

The positioning message is the foundation of any marketing activity. Whether a lead generation marketing campaign, a loyalty program, or just the development of new marketing material, all marketing campaigns should follow the same branding strategy.

Working without a positioning direction to guide the development of marketing campaigns is like shooting with a blindfold: your company’s product or service will not be clear to your prospects, nor will it stand out from the competition. Thus, an inaccurate positioning communication will result in your target market being less attracted to your offer, or not interested at all. This is why it is crucial to have a well-conceived marketing positioning and branding strategy.

positioning strategy

What Is a Positioning Marketing Strategy?

Simply put, your strategy is how you want prospects to perceive your company and its solutions. A company can be proactive, reactive, or passive about the on-going process of developing a positioning marketing message. Certainly, a company has the ability to positively influence market perception through wise strategic actions. Prospects will be more likely to remember your offering if your company is clearly differentiated from the competition in a way that is appealing to them.

Ask yourself, what value do you add to your prospects that is not universal on the market? In order to determine the best strategy, some preliminary market research is necessary. Once a brand strategy is in place, many companies find it easier to deal with clients and prospects. Here’s why:

    1. A positioning message isolates the appropriate target market, so that prospects are more likely to respond to your brand strategy.
    2. A strategy distills complex concepts into simple and focused ideas, acting as a kind of elevator pitch for all communications with clients and prospects.

A strategy must be consistent across all campaigns in order to be effective. With a consistent positioning strategy, the brand strategy should be identical for social media campaigns, newsletters, blogs, media coverage, sales materials, web pages, and all other elements contributing to a company’s image.

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Let Direct Objective develop a winning positioning strategy for an enhanced branding strategy and message to attract the right potential clients for your company!

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