Marketing research is the process of validating the viability of your product or service.
The main function of a market study is to gather knowledge about prospects and existing members in an effort to learn how to best enhance their customer experience and build a better service. This allows you to grasp the latest trends, focus on the best market segment, and get a feel of your competition. In addition, it assists you in analyzing the perks and caveats of your solution while intuitively comprehending the value of it.
To ensure business success, your approach must consider the following:
Market research should be continuously conducted. Even a small conversation about your business with a client is a form of indirect market research. 85,000 Canadian businesses disappear every year due to high entry costs and varying levels of sectoral competition. These numbers provide a strong incentive to implement effective marketing research practices. Direct Objective knows how to navigate these rough waters, boost your market research, and guide you to increased business success.
Direct Objective has the experience to bring your brand new solution to the appropriate market and the right clients.
"Gil is a very dedicated person with excellent aptitudes to analyse facts and convert them to strategic actionables. It was a real pleasure to have him as a strategic marketing counselor!"Narjes Boufaden, Founder and CEO, Keatext