Trade Show Marketing & Industry Conference Presence

Consider when to invest in trade shows: they can still be a great way to build an industry presence and attract leads.

Trade shows have long been a staple in successful business marketing. However, times have changed, and some are now debating whether industry conferences are obsolete.

Physical Industry Conferences: The Challenge

Today, knowledge acquisition is mostly done through online self-education, such as search engine research, peer reviews, videos on social media sites, or webinar presentations, which leaves physical meetings with little new to offer. Nevertheless, there is still strong lead generation potential for companies at trade shows.

Should I Invest in Attending Physical Meetings?

Here are three proven criteria to consider when planning to attend an event:

Event Preparations

Before you attend your trade show, be sure to speak with us. We may be able to provide some good advice on what needs to be done in order to be fully prepared for the industry conference. This includes recommendations on booth location and how to land a speaking opportunity that would drive traffic to your booth. Additionally, we can help expedite your booth design process, and ensure that it is consistent with the positioning strategy and branding of your sales/marketing material.

Seperation line

What's Your MarketingReadyTM Ranking?

Seperation line

Apply trade show marketing tactics to gain ROI, and additionally, consider investing in online webinars and social media marketing solutions to complement your overall strategic plan.

Let Direct Objective assess which physical industry conference and trade shows are most beneficial for your company.

Marketing Services: growth strategy, demand generation, lead generation, customer retention and go global for B2B sales and better positioning strategy.


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