Consider when to invest in trade shows: they can still be a great way to build an industry presence and attract leads.
Trade shows have long been a staple in successful business marketing. However, times have changed, and some are now debating whether industry conferences are obsolete.
Today, knowledge acquisition is mostly done through online self-education, such as search engine research, peer reviews, videos on social media sites, or webinar presentations, which leaves physical meetings with little new to offer. Nevertheless, there is still strong lead generation potential for companies at trade shows.
Here are three proven criteria to consider when planning to attend an event:
Before you attend your trade show, be sure to speak with us. We may be able to provide some good advice on what needs to be done in order to be fully prepared for the industry conference. This includes recommendations on booth location and how to land a speaking opportunity that would drive traffic to your booth. Additionally, we can help expedite your booth design process, and ensure that it is consistent with the positioning strategy and branding of your sales/marketing material.
Let Direct Objective assess which physical industry conference and trade shows are most beneficial for your company.
“I’ve had the privilege of working with Gil as he was our guest speaker at one of our CEDEC SBSN workshops. Gil is an individual with many accomplishments yet remains a well-grounded and down to earth. He is without question a pragmatic leader and realist who seems to grasp ideas holistically whilst still taking note to the more acute details. His ingenuity for marketing gives him the ability to explore and understand nearly all possible perspectives to an idea and its numerous applications. He defines hard work and it will be an added asset to any organization to have him onboard.”Farid Charles, Co-Founder, Better Than Yesterday