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Yes, direct mail (DM) is a marketing technique that resurfaced in the past years to address unfilled marketing needs.
DM is the act of sending physical messages by snail mail and addressing it to a specific recipient in the hopes of making them aware of your solution and converting them into paying clients. It is considered a traditional marketing tactic and used to be very popular in the ‘60’s until the ‘90’s.
The evidence of the success of direct mail is piling up, as indicated in this DMA survey. Here you can see DM campaigns yield higher ROI than paid search and online display campaigns, falling only 1% behind social media campaigns!
Direct Objective has extensive experience with conceiving, developing, and executing direct mail campaigns. Our database is constantly up-to-date, reviewed, and regulated to reflect the most current information and we can assist you every step of the way.
Do you have questions about doing a direct mailer? Contact us today at Direct Objective to get answers to your questions and we would be happy to set up your next direct mail!
“Gil and his team at Direct Objective are consummate professionals who always have an eye on results. We retained their services to handle direct marketing in Quebec. Pleased with the results, we made the decision to expand their and pilot a direct marketing program in English Canada and the United States. Gil and his team did an excellent job of coordinating and implementing an integrated marketing campaign on very short notice and the results have been impressive. I would certainly recommend Gil to any organization looking for direct marketing vendor support.”Patti Jordan, Former Communications and Marketing Manager, The Canadian Payroll Association