Yes, direct mail (DM) is a marketing technique that resurfaced in past years to address unfilled marketing needs.
Direct mailing is the act of sending physical messages by snail mail and addressing it to a specific recipient in the hopes of making them aware of your solution and converting them into paying clients. It is considered a traditional marketing tactic and used to be very popular in the ‘60’s until the ‘90’s.
The mailing list will allow you to get optimal results. Investing in a list with comprehensive, clean, up-to-date, formatted data with extended firmographics will yield the desired results.
Creativity pays off in a DM campaign. It is therefore important to have a well-thought strategy for optimal results.
If a prospective client visits your website or comments on your social media page, how can you know whether they came from your DM campaign or not? The answer is trackability. We employ vital measures which allow us to determine this. Including a unique URL or phone number on the material that you send out can be ways to measure the effectiveness of your DM campaign.
DM marketing should not be used as a standalone tool. It works best when there is integration with other marketing tactics.
The evidence of the success of DM is piling up, as indicated in this DMA survey. Here you can see DM campaigns yield higher ROI than paid search and online display campaigns, falling only 1% behind social media campaigns!
Direct Objective has extensive experience with conceiving, developing, and executing direct mail campaigns. Our database is constantly up-to-date, reviewed, and regulated to reflect the most current information and we can assist you every step of the way.
Do you have questions about Direct Mail Marketing? Are you considering doing a Direct Mail campaign?
"Gil and his team at Direct Objective are consummate professionals who always have an eye on results. We retained their services to handle direct marketing in Quebec. Pleased with the results, we made the decision to expand their and pilot a direct marketing program in English Canada and the United States. Gil and his team did an excellent job of coordinating and implementing an integrated marketing campaign on very short notice and the results have been impressive. I would certainly recommend Gil to any organization looking for direct marketing vendor support."Patti Jordan, Former Communications and Marketing Manager, The Canadian Payroll Association