Email campaigns are an effective way to create and nurture leads but have sadly come under fire in the last few years due to its abuse by spammers and junk mail filters.
Unfortunately, many companies’ email marketing efforts are going unread or trapped in an overzealous spam folder. We have identified three reasons:
Spam filters are trained to operate in a particular fashion. The right choice of wording in your titles and content of your emails is very important; otherwise, they’ll likely end up in the trash heap.
All your email marketing lists should be permission-based, recently reviewed/regularly updated, and focused on a specific segment.
Even if you keep your lists up-to-date and your words are carefully chosen, people can still receive hundreds of emails per day. Why should they read yours?
Some rules email marketing services must respect/adhere to/observe include:
For further details about CASL (Canada’s Anti-Spam Legislation):
Download the document CASL: DOs & DON’Ts
Email marketing services can be a very effective promotional tool, but without web tracking, there is no way to measure how an email marketing campaign is performing. Email campaigner solutions such as MailChimp and Constant Contact send out mass email marketing campaigns and provide these campaign performance measures:
Statistics like these show the effectiveness of email campaigns. Tracking allows an email marketing agency to modify and improve the performance of its campaigns. For example, if recipients are opening an email, but not clicking enough on the links, perhaps a better call to action is needed. If there is a low open rate, the subject line might not be compelling enough, or the email list might not make up the target audience.
"Gil provided us strategic marketing consulting services and he proved that he was able to master two distinct elements that few marketers have: visionary strategic thinking with great creativity. We were greatly impressed by his services and I strongly recommend him."Eric Lachapelle, CEO, PECB