Media coverage and public relations can make all the difference to a small or medium-sized company. While it may be challenging to initially break through all the noise fed to media outlets, media placements in prestigious publications, whether printed or online, will certainly help a company better reach its target markets.
Beyond having the appropriate “spin” on a topic, it is advised to send material out to editors in a format and style that they would feel comfortable publishing. In this regard, the writing format can make or break a media placement.
"Placing us in trade magazines enabled Callio to receive international exposure and most of all develop a trustworthy brand."René St-Germain, Former CEO, Callio Technologies (Now at Certi-Trust)