Social media strategy is the first step to the successful implementation of demand generation marketing campaigns. Whether it’s LinkedIn Advertising, Twitter, Facebook for Business, YouTube and many others, you must first understand your own goals with B2B social media.
Most companies know they should have a company profile page, but that’s just the start.
Here are the common stages of implementation of B2B social marketing:
There are four main reasons companies choose to implement social media marketing:
Without clear objectives in the form of a cohesive social strategy, you’re bound to fail. Even though it’s free of cost to join any major social channel, it’s never free in resources and one can spend a lot of resources with very few returns. The time and energy spent crafting and implementing a successful social media campaign is significant and, without a payoff, your resources are better spent elsewhere. When crafting a social media marketing, you should determine:
Social marketing strategy will serve as a guiding document to measure and ensure that your implementation throughout different stages will be successful in delivering your desired ROI results.
“Always looking to create more creative and efficient campaigns, Direct Objective measures everything and works with us step-by-step to reach our marketing goals. They increased our Web presence, which gave the company a prominent profile and secured new leads for us.”Jaspal S. Rangi, Owner & Chief Designer at Monsoon Corporate Gifts