Client Case Studies @ Direct Objective

We would like to share with you a few client case studies that demonstrate how Direct Objective is assisting in business growth in various industries while maintaining a constant focus on new clients’ acquisition:

Technology
Companies

Client case study 1

Industry: Information security.

Client base: Across Canada.

Goal: Enter the US market.

Results (after 2 years): High client concentration in New England states and in California (see diagram).

Client case study 2

Industry: Medical devices.

Client base: Across Canada.

Goal: Enter the EU market.

Results (after 4 years): With no initial presence in Europe, the client succeeded to acquire customers in Western, Central and Northern Europe  (see diagram).

Client case study 2

Industry: Education technology.

Client base: Across the world.

Goal: Increase awareness within large organizations.

Results: Inclusion in the top 5 Gartner’s Cool Vendors in Education report (see image).

Associations &
Service Organizations

Client case study 1

Industry: Professional association.

Client base: Across North America.

Goal: Grow and acquire new memberships.

Results: Average annual new member increase of 7.5% (see diagram).

Client case study 2

Industry: A training academy.

Client base: Across North America.

Goal: Increase web inquiries and seminar registrations.

Results:  Over a period of 29 months, the Compound Monthly Growth Rate (CMGR) of web inquiries reached 6.08% (month-over-month) and seminar registrations CMGR was 4.03% (see diagram).

Client case study 2

Industry: Entertainment business.

Client base: Across  the world.

Goal: Enhance local and international awareness for events, targeting business clients.

Results: The entertainment group attracted bulk sales from businesses using placements of engaging articles in industry magazines and sponsoring events in various international locations where they were scheduled to perform (see image).

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