Copywriting Services and Content Writing

Have no time for content writing? Lacking resources to develop bilingual content? Was your last blog posted several months ago?

Turn to copywriting services that can regularly deliver engaging and professional content that your company would be proud of.

What Are the Common Issues Found in Business Copywriting?

Some of the common problems that we identify in business content that we receive from clients are:

    • The business marketing copy is not consistent with the company’s branding and positioning strategy
    • The copywriting is too technical, unclear, and unfocused. In other words, it is written without a clear goal in mind
    • The tone of the content doesn’t fit the company’s image and target market. For example, ask yourself whether you would trust a financial services company with corny and cheap business marketing copy
    • The website content fails to include frequently searched keywords and no proper search engine optimization is performed to increase search engine traffic to the site
    • The business marketing web copy is not well-integrated in the site with internal or external links to enhance the credibility of the site
    • The content may also lack a proper call to action

These are just some of the content issues which can easily be avoided by hiring professional web copywriting services.

What Are the Elements of Good Business Marketing Copy?

Good business copy has:

Copywriting that piques the reader’s curiosity

Good professional copywriting will create content that builds interest. Information and research are critical, but a little mystery will keep visitors reading copy through to the end.

Website copy content with highly-sought keywords for search engine optimization

Choosing keywords for website content is critical. You have to first find the keywords that your target market is looking for, and then balance with the competition on those keywords. This is the key to increasing web traffic from search engines.

Seamlessly integrated keywords in the business marketing copy

Keywords can be difficult to integrate into website copy content, especially for inexperienced writers. Very noticeable keywords that don’t seem to fit into the flow of an article can be off-putting to readers. Professional web writing puts a high emphasis on content flow, structure, and grammar.

Links to further website copy content

If visitors want to know more, writing should provide internal and external links so they can read more on the topic, if they desire. Linking to interrelated subjects will not only enhance the understanding of readers, but increase their appreciation of your professionalism.

An appropriate business marketing copy length

Visitors may get lost if the website copy content is too long. Conversely, if it is too short, the content will come off as superficial or overly simplistic.

How Is Content Writing Done Differently at Direct Objective?

The following best practices guide us when we create your new content. We:

    1. Research the topic in-depth to ensure the marketing copy is up-to-date and original. We check all other blogs, news sources, networks, and websites to see what is new with your topic and how your writeup can contribute to the discussion.
    2. Set an appropriate topic and angle for your content. For example, when we write on technical topics, which are primarily geared toward a technical audience, we use the proper technical vocabulary throughout the content. We are conscious of the fact that for less technical readers, we can create content with a completely different vocabulary.
    3. Aim to engage readers. Business marketing copy is about soft promotion. In order to create convincing content, we must know what people are interested in and deliver it.
    4. Keep the marketing angle of your content balanced with the tone. We want to promote your product or service, but we don’t want your content to sound transparent, insincere, or condescending.
    5. Carefully and consistently revise your content. Nothing looks more unprofessional than careless typos or business marketing copy that hasn’t been updated in years.
    6. Use simple language as much as possible. Professional writing provides a high caliber of writing, but never alienates readers with unnecessarily academic or inaccessible writing.
    7. Organize your copy and break the information down into logical bite-sized chunks. We provide guidance to the content structure so readers can easily find what they are looking for.
    8. Strive to be creative. Copywriting is all about original, tailored content made specifically for your company. We make your business marketing copy your own, and set it apart from everything else out there.
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Consult with Direct Objective today to discuss professional web copywriting services and business content writing!

Marketing Services: growth strategy, demand generation, lead generation, customer retention and go global for B2B sales and better positioning strategy.


“When the time came to update the content of our Website, we found that Direct Objective was able to quickly grasp our business and communicate our technical expertise in a comprehensive manner. The content of our site, both in French and in English, conveys a clear message. We were very pleased with the results and have worked with Direct Objective on multiple other projects since.”

Stephanie Boyard, Former Marketing Consultant, MSC Services (Now Moneris Solutions)