Gil Gruber, MBA : Founding Member

Gil Gruber is first and foremost about getting results and boosting clients’ revenue. Gil Gruber is an entrepreneurial and results-oriented individual with the expertise to develop a business into an established and profitable company. His entire career history in strategic marketing emphasized taking companies with zero revenue and creating new revenues with innovative products, new alliances, and fresh distribution channels.

Gil’s technological experience as an engineer has enabled him to quickly learn complex new fields and promote them with simple and understandable positioning strategies. As the president of Direct Objective, a strategic marketing consulting company, Gil feels comfortable handling rapidly evolving technology. He knows how to identify market opportunities and make strategic marketing adjustments in products and sales efforts to exploit market opportunities. He has built good working relationships with many startup companies, as well as with top officers of large corporations worldwide such as Ericsson, Microsoft, IBM, AT&T and Toyota in Japan.

Before launching the Direct Objective marketing consulting company in 2003, Gil was the president and CEO of DietWatch.com, based in Manhattan, where he took the company from being an anonymous free-of-charge site to a successful commercial eBusiness featured on the front pages of the Wall Street Journal, the New York Times, Business Week, as well as in many TV segments. His strategic marketing skills brought over 50 awards to the site, including the coveted Forbes Favorite, Best of the Web Award.

Gil is a frequent speaker in conferences, associations and international events, including the McGill International Executive Institute, Quebec Technology Association (AQT), and Canadian Technology Network (CTN). He lectures on the evolving practices of strategic marketing consulting and particularly the current advantages and applications of inbound marketing campaigns.

Gil holds an MBA in marketing. He also holds a BA in Mathematics, Computer Science and Psychology. His education gives him the know-how to create demand for a particular product or service and to bridge between technology and people. Learn more about Gil’s strategic marketing experience in his profile at LinkedIn.