July 1st is not only Canada Day but also the day Canada’s Anti-Spam Legislation (CASL) comes into effect. The law has been described by some as the most stringent anti-spam legislation in the world. The CBC recently reported that according to the Canadian Federation of Independent Business (CFIB), most small-medium businesses are still unprepared to apply the new legislation. Help your company prepare for the implementation of the new regulation by following these 5 steps:
CASL deals with two types of consent:
Every CEM you send must:
(1) Be sent with consent of the recipient;
(2) Clearly identify the sender; and
(3) Provide an unsubscribe mechanism.
You have a period of three years to ask for express consent from your existing business relationships. Implement a plan to gain their consent to ensure you can continue to send them CEMs.
In order to comply with the Canada’s Anti-Spam Legislation (CASL), maintain a centralized database to keep track of your contacts and their levels of consent. You must be able to prove consent by providing the following information:
It is critical that your employees be fully aware of the new Canada’s Anti-Spam Legislation regulations, implications, and risks. Learn more with our CASL DOs and DON’Ts document.
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