Today, your website is often the first place where your potential client finds you; it is your first impression. This means that you must ensure a high level of website optimization. So how do you know whether your site is effective or not? Here are some criteria you can use when assessing your website’s performance:
Website optimization and usability are often thought of as two independent facets of a website but, in reality, this is never the case. A well-planned online strategy considers both of these aspects and makes sure they support each other. It is true that search engine optimization plays a greater role in getting potential clients to a site, while usability is more focused on keeping them there, but this is changing. Google is constantly updating its ranking algorithm, and more recently one of the important aspects that Google takes into consideration is how your visitors value your site. In order to learn this, Google uses web analytics information to help define the ranking of your website. Thus, it is no longer enough to place a few keywords here and there, expecting your site will be highly ranked on search engines. You need to invest in your website’s usability.
“Ranking our Web site high on search engines results, designing a professional Web site look and developing engaging relevant content for a heavy technology company like us resulted in a dramatic increase in client leads that we receive from our Web site.”Simon Robin CEO, Hardent