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How Does a B2B Go-to-Market Plan Accelerate Sales?
A Go-to-market Plan is an Essential Step in a Successful Lead-generation Process.
A clear go-to-market plan is the best way to ensure successful business growth. It will guarantee that separate campaigns will be well-integrated with one another and that they will all project the right marketing message. Think of the B2B go-to-market strategy as a roadmap to recruit new clients — the essential purpose of any business.
What Should the Go-To-Market Plan Consist of?
A comprehensive plan should include:
Target market(s) Definition
Competitive analysis
Positioning strategy
Marketing action plan
Marketing Plan as a Sales Accelerator
A go-to-market strategy must be practical and focused to produce results. Here are some tips for creating an effective plan:
Be focused
Make it clear
Personalize
Measure results
Remain realistic
Ultimately, a business marketing strategy should exist as a dynamic document to guide the execution of lead-generation campaigns. For the plan to work, each campaign result must serve as a learning experience. When lessons are learned, they should immediately be incorporated into the next campaign. With constant updates to your plan, you’ll always have an effective marketing strategy.
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Contact Direct Objective today and create a viable go-to-market plan and strategy.
Testimonials
“When it was time to take my company from a free, open site, to a membership, subscription site, Gil Gruber led the successful process. Gil led the site redesign development, spearheaded the implementation of e-commerce, and forged new business relationships that helped take Cyberdiet to the next level.”
Cynthia Fink, Founder, Cyberdiet.com (Now at CJF Web Designs)
Resources
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- The key characteristics of an effective plan
- How to Build a Plan
- Marketing planning: Operationalizing the market orientation strategy
- Rethinking Sales’ Planning
- The globalization of Tesla Motors: a strategic marketing plan analysis
- Developing a Go-to-market Strategy for Social Impact Start-ups