Business Analysis of Your Business Model

Gil Gruber, MBA

With over 20 years of diverse marketing and sales experience, Gil’s entrepreneurial spirit led him to serial success in various business ventures, recognized on the “Maverick of the Morning” CNN show and awarded with the “Best of the Web” from Forbes. Gil is a frequent speaker at conferences, associations, and international events about emerging trends in B2B marketing and business expansion. His book “Turn On Marketing” is available on Amazon.

11/10/2019
( Last updated 16/02/2024 ) -
Reading time: 4 minutes

What is Business Analysis?

Business analysis can confirm that your company’s business model is viable. With tighter budgets and various types of offerings, clients need to justify their spending on products or services. Business model assessment will determine whether a market is large enough for an organization to pursue. The analysis will also determine how best to develop a fast and profitable model.

Why It Pays to Test a Business Model Through Business Analysis

Every economic crisis brings home the importance of business evaluation and why it is so crucial to develop a solid model. Now more than ever, there are constant changes in the market: outsourcing trends, Software-As-A-Service (SAAS), gig economy, e-businesses, wireless computing, open source development, and cloud computing to name a few.

If you validate your model, it lowers the risk and reduces the impact these market changes may have on your company. Technology has already impacted various sectors, including education, healthcare, music, and books. The financial industries are no exception. Thus, it is important to constantly redefine your business model to ensure the viability of your business.

Green Light for Your Business Direction

Direct Objective Consulting has extensive experience with business analysis in evolving industries. After conducting efficient market research and a financial business case analysis, we can provide you with qualified insight into your venture, ultimately letting you decide whether your business case merits the green light. Additionally, our research results can enable you to show the viability of your business to potential investors.

If you have an innovative product or service and you are not sure whether it makes sense to invest in it, or would simply like a business evaluation to ensure the venture is worth pursuing, please feel free to contact us.