Outbound Marketing:
Bilingual Telemarketing, Direct Mailer and Ads

Gil Gruber, MBA

With over 20 years of diverse marketing and sales experience, Gil’s entrepreneurial spirit led him to serial success in various business ventures, recognized on the “Maverick of the Morning” CNN show and awarded with the “Best of the Web” from Forbes. Gil is a frequent speaker at conferences, associations, and international events about emerging trends in B2B marketing and business expansion. His book “Turn On Marketing” is available on Amazon.

11/10/2019
( Last updated 22/02/2024 ) -
Reading time: 4 minutes

The Effectiveness of Outbound Marketing

Outbound marketing campaigns are traditional methods for marketing and sales. Some tactics used with the outbound approach are bilingual telemarketing services, email campaigns, direct mailings, trade shows, and ads. It is called “outbound” because marketers send their messages out to potential clients, encouraging them to become clients in a direct and blunt fashion.

This strategy was proven to be less effective as a standalone tactic, especially when compared to inbound marketing. This is because inbound marketing seeks to attract people who already have a certain level of interest in your solution, and it may be offered as part of their natural search for more information in that area. However, the outbound approach still has value and can be extremely powerful if combined with other inbound marketing tactics.

Why Has It Lost Its Appeal?

Internet makes knowledge accessible

Previously, campaign outreach was perceived as an educational session on information that was difficult to find. Today, however, knowledge acquisition is easily accomplished through the Internet, therefore empowering prospective clients to be more selective with whom they communicate.

An influx of sales communication

This makes it significantly more difficult for your outgoing message to reach potential clients. While Direct Objective acknowledges the strength of these reasons, outbound marketing is like all other tools: there are times when its use is not only appropriate, but also very effective.

What Kind of Outbound Tactics Are Available?

Outbound tactics include:

Bilingual Telemarketing

Having sales agents call potential clients to educate them on a certain solution.

Email Campaigns

Send out bulk email marketing messages to inform potential clients of a particular solution.

Direct mail

Mail out physical postcards/letters to increase awareness for a product or a service.

Trade shows

Exhibiting at a trade show to reach a specific target audience and meet new potential clients while demonstrating industry authority.

Advertising in journals or newspapers to spread awareness of your solution.

Overall, Direct Objective believes that in certain cases, the outbound approach can still play an important role in gaining or converting potential clients.