Professional web layout design and content copywriting are increasingly important contributors to a company’s credibility. Since your website acts as the face of your company, you should always invest in professional web design, and outsource content writeup to an experienced copywriter or marketing agency. But, all too often, I have seen great sites struggle to attract traffic despite having professional look and great content. It’s a shame to see how such investments fall short of their potential. After all, what’s the point of investing in great web content if nobody is reading it? Particularly, businesses can’t afford deserted websites.
That’s why it’s important to think of your website as a lead generation tool. It can be tempting to structure your web design into an electronic brochure for your products or services and to simply create your content accordingly. But, while this approach can make for a great-looking site, it won’t necessarily drive traffic. To function as a lead generation tool, you must employ advanced strategic web content copywriting methods.
This means investing in Search Engine Optimization (SEO) for your content copywriting and structuring a professional web layout using methods that are proven to attract more search engine traffic. Other strategies include using newsletters and email campaigns to bring targeted leads to your site, submitting your site to relevant directories, and going beyond just web content into other forms of promotional writing, such as white papers.
Web layout and content copywriting are important parts of any website, however, with increasing online competition, they are simply not enough to bring leads to your site.
“Ranking our Web site high on search engines results, designing a professional Web site look and developing engaging relevant content for a heavy technology company like us resulted in a dramatic increase in client leads that we receive from our Web site.”Simon Robin CEO, Hardent