Associations and Service Marketing Consulting

Large service organizations and associations rely on service marketing to get new clients. As the nature of the offering isn’t physical, they need to build trust in their organization. Thus, the focus of association marketing and large service organizations should be on communicating the benefits by capitalizing on the whole experience that comes with their service delivery.

Direct Objective has extensive service marketing experience working with large organizations and associations that target businesses or professionals in a certain field. 

Our team can assist you in:

Growing membership recruitment

Whether you are operating provincially, nationally, or internationally, we can assist you throughout the process of acquiring new members and clients. We act as an extension of your organization to identify prospective members and educate them on what you offer. We not only create demand and interest, but we nurture these prospects, making sure they have all the information to become clients or be transferred to your team to become customers.

Filling up your events/training

Are you a training provider or an association with a mission to educate your industry about the best practices or the latest trends in the market? With our experience, we can help you to maximize enrollment for seminars, courses, webinars, and conferences.

Ensuring membership/client retention

To ensure the viability of your business, it is not enough to simply acquire new members. Our experience demonstrates that you must continue to invest in securing membership renewals. Our capable team is here to assess, analyze, and recommend ways to increase membership retention rates for your organization or association.

Building a network of partners and sponsors

We believe that a strong ecosystem allows service-based organizations to thrive. We can facilitate the development of partnerships, alliances, and sponsorship opportunities that will lead to win-win growth situations.

We have experience working with:

      • Professional associations
      • Training houses
      • Business services
      • Professional services (for business)
      • Governmental agencies

Here is a partial list of satisfied clients we’ve had the privilege of working with:

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Clients logos
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Direct Objective is proud of the marketing services it has provided to large service organizations and associations for more than 15 years. 

We have the know-how to help your business in a meaningful way and create incredible growth. Do not hesitate to contact us today!
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