Business conferences are about exposing people to new information in a particular industry and staying up to date with the trends in your industry. However, during the past decade, we have seen a steady decline in how many companies actually attend trade shows. There are a few reasons for this decline:
So, these days, business conferences aren’t as crucial as they used to be. For most companies, I wouldn’t recommend even attending them , however there are exceptions for some industries. Sometimes, the opportunity to network in person at conferences can be too important a chance to pass up. Sometimes, there is regional interest or a very closed industry community, where meeting in person is more valuable than meeting online. Generally, the best approach is to attend conferences where you can secure speaking opportunities in front of your target market. This will give you added visibility and credibility, which can generate new client leads.
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