New Year’s Resolutions for Marketing & Lead Generation

Gil Gruber, MBA

Gil Gruber, MBA

With over 20 years of diverse marketing and sales experience, Gil’s entrepreneurial spirit led him to serial success in various business ventures, recognized on the “Maverick of the Morning” CNN show and awarded with the “Best of the Web” from Forbes. Gil is a frequent speaker at conferences, associations, and international events about emerging trends in B2B marketing and business expansion. His book “Turn On Marketing” is available on Amazon.
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It’s a New Year, and what better time to set resolutions for your business marketing? Start it right with goals and a clear plan for your marketing lead generation.

Here are a few considerations and tips for your company’s business marketing:

    1. Adjust to New Market Trends – The business marketing of your company may need adjusting due to the different economy conditions. 
    2. Revise your Branding and Positioning Strategy – Before planning for the New Year, reassess your marketing lead generation and business marketing materials. Ask yourself, are your branding and marketing materials still in line with your marketing positioning strategy? Do they highlight what sets you apart from the competition?
    3. Revise your Business Marketing Budget – In an economic downturn, you might be tempted to cut funding for your business marketing lead generation entirely. But it is unwise to stop totally investing in your marketing. If you turn off your business marketing expenditure, your prospect leads will dry up. Without fresh leads, you will be entirely dependent on your existing client base. Of course, remember to nurture your existing client relationships and capitalize with cross-selling and up-selling as much as possible. But, with a little investment in your business marketing and marketing lead generation, you’ll be more visible during an economic downturn, developing  new clients as the economy reestablishes itself.
    4. Focus on Economical Marketing Methods – Even if you are not cutting your business marketing lead generation entirely, it is likely that you will have to cut costs. Resolve to invest in low-budget business marketing mediums, such as digital marketing. These mediums are often more effective than traditional marketing methods, while also being significantly less expensive.
    5. Measure Marketing Results – Remember that New Year’s is a great time to take stock of your marketing lead generation and overall business marketing, but don’t neglect to monitor your business marketing throughout the year. Keep tabs on your business marketing activities and continue to do so for the best possible results. Know what works for you and what does not.
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