B2B Marketing vs. B2C Marketing

B2B vs. B2C Comparison Table

B2B vs B2C Comparison. Table Further to my recent interview with The Globe and Mail, I was overwhelmed with questions about the major differences between B2B (Business-to-Business) marketing and B2C (Business-to-Consumer) marketing. It seems that there are a lot of myths and assumptions out there and I felt that a quick comparison between the two would make things clearer. Let’s first define them.

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