The Effectiveness of Outbound Marketing
Outbound marketing campaigns are traditional methods for marketing and sales. Some tactics used with the outbound approach are bilingual telemarketing services, email campaigns, direct mailings, trade shows, and ads. It is called “outbound” because marketers send their messages out to potential clients, encouraging them to become clients in a direct and blunt fashion.
This strategy was proven to be less effective as a standalone tactic, especially when compared to inbound marketing. This is because inbound marketing seeks to attract people who already have a certain level of interest in your solution, and it may be offered as part of their natural search for more information in that area. However, the outbound approach still has value and can be extremely powerful if combined with other inbound marketing tactics.
Why Has It Lost Its Appeal?
Internet makes knowledge accessible
Previously, campaign outreach was perceived as an educational session on information that was difficult to find. Today, however, knowledge acquisition is easily accomplished through the Internet, therefore empowering prospective clients to be more selective with whom they communicate.
An influx of sales communication
This makes it significantly more difficult for your outgoing message to reach potential clients. While Direct Objective acknowledges the strength of these reasons, outbound marketing is like all other tools: there are times when its use is not only appropriate, but also very effective.
This makes it significantly more difficult for your outgoing message to reach potential clients. While Direct Objective acknowledges the strength of these reasons, outbound marketing is like all other tools: there are times when its use is not only appropriate, but also very effective.
What Kind of Outbound Tactics Are Available?
Outbound tactics include:
Bilingual Telemarketing
Having sales agents call potential clients to educate them on a certain solution.
Email Campaigns
Send out bulk email marketing messages to inform potential clients of a particular solution.
Direct mail
Mail out physical postcards/letters to increase awareness for a product or a service.
Trade shows
Exhibiting at a trade show to reach a specific target audience and meet new potential clients while demonstrating industry authority.
Ads
Advertising in journals or newspapers to spread awareness of your solution.
Overall, Direct Objective believes that in certain cases, the outbound approach can still play an important role in gaining or converting potential clients.
What's Your MarketingReadyTM Ranking?
Click here to assess your business’ B2B Marketing Proficiency
Do you have questions about outbound techniques and tactics? Are you looking to start an outbound marketing campaign? Contact us today!
