Online Webinars: Preparation & Best Practices

Gil Gruber, MBA

Gil Gruber, MBA

With over 20 years of diverse marketing and sales experience, Gil’s entrepreneurial spirit led him to serial success in various business ventures, recognized on the “Maverick of the Morning” CNN show and awarded with the “Best of the Web” from Forbes. Gil is a frequent speaker at conferences, associations, and international events about emerging trends in B2B marketing and business expansion. His book “Turn On Marketing” is available on Amazon.
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Online webinars are more than just a replacement for live traditional seminars – they also fit into marketing lead generation programs. When prospective clients are invited to participate in free webinars, they are generally asked to provide their contact information. The result is a pool of contact leads with a specific interest level in what a company offers. In this way, a webinar not only educates the market, but it compiles leads that can be used in future marketing lead generation programs, such as email campaigns.

online webinar

What Is a Webinar?

A webinar is a Web seminar held over the internet. It comes in many forms. An online presentation can be broadcast live or pre-recorded, it can be held one-on-one, or it can take the form of a communal Web presentation seminar. Such broadcasted seminars often take the place of live traditional conferences. Over the years, companies have increasingly begun to use webinars as part of their marketing lead generation strategy.

Webinar vs. Traditional Seminar: What’s the Difference?

Aside from the use of technology, an online presentation differs from traditional seminars by eliminating many of the interpersonal aspects of in-person conferences. There is no eye contact, and no immediate feedback such as laughter or applause. Audience members can easily stop watching an online webinar by clicking a single button or shutting their laptop screen. In contrast, it’s much less likely people will walk out of a traditional seminar. Still, a webinar can address a farther reaching audience than most seminars, and provide you with better measurements of the quality of your presentation and the level of engagement of the attendees.

What Are the Advantages of Using a Webinar?

Online webinars have many benefits over traditional seminars. Here are some:

While traditional seminars are limited by geography and timezones, webinars can reach audiences anywhere in the world, provided that an internet connection is available.

A webinar is a simple means of market education and can teach many prospects about the need for a product or service in one go. Market education is a critical part of any unified marketing plan.

Event costs can be quite pricey, but a digital presentation is comparatively inexpensive to hold and doesn’t require a physical venue. As a result, we can avoid costs such as venue hire, staffing, food, and stationary provisions.

Web seminars are easy to coordinate and make the interaction between parties simple as LinkedIn networking can become more fluid. Additionally, Q&A information is more transparent in comments sections after viewing a webinar.

Why Hire a Marketer to Help With Your Webinar Best Practices?

Webinars take a lot of planning and organization to be effective marketing tools. Here are a few reasons you should consider hiring a professional to implement webinar best practices for your online presentation:

    1. To ensure that the design and message of your online presentation align with the overall marketing strategy of your company.
    2. To effectively manage the presentation tempo with clear speaker notes and best practices instructions.
    3. To collect prospect information for future marketing campaigns and maximize the number of leads generated from a webinar.
    4. To ensure the presentation is perceived as professional and builds trust in your brand.
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Discuss with Direct Objective how we can assist you in preparing for your online webinars, develop your online presentation based on common webinar best practices, and acquire qualified prospective customers!

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