Website Conversion Optimization

Gil Gruber, MBA

Gil Gruber, MBA

With over 20 years of diverse marketing and sales experience, Gil’s entrepreneurial spirit led him to serial success in various business ventures, recognized on the “Maverick of the Morning” CNN show and awarded with the “Best of the Web” from Forbes. Gil is a frequent speaker at conferences, associations, and international events about emerging trends in B2B marketing and business expansion. His book “Turn On Marketing” is available on Amazon.
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Website client conversion


Are you looking for a better website conversion? So, you’ve invested a ton of money and resources into a professional-looking website. You brought in top designers, spent hours creating content, hired a professional to customize it for search engines (i hope), and were finally able to launch a new online image for your company. You’ve checked the analytics, and your traffic is stronger than ever.

So what comes next?

As arduous as creating a website can be, it’s only the first step of your digital marketing investment. Measuring traffic is one thing, but are you converting your visitors into sales? Who exactly is visiting your site? Have you considered innovative ways to convert the traffic you are already getting into paying clients?

The first step to website conversion is to determine the goals of your website. Is your site just a product showcase or an online brochure? Or is it a method of receiving information about prospective leads? Next, you have to evaluate the effectiveness and performance of your website to achieve those goals. Be aware, you may need to customize sections of content and design to appeal to particular targets. Finally, you need to have the capacity to analyze and understand the behaviour of your visitors, thereby allowing you to determine  how best to convert casual visitors into loyal customers.

So, how does a casual web visitor become a paying customer? The most important aspect of successful conversion is timing. While your visitors are still on your website, you maintain their full and undivided attention but, once they move on with their search, understand their focus has quickly shifted to the next issue. Therefore, it stands that prospects are far more likely to respond to immediate calls for action than any delayed email communication. A recent research initiative carried out by a CRM management firm tested website optimization strategy.  By monitoring website traffic and responding to certain visitor scenarios with personalized approaches the enterprise saw drastic success, increasing their visitor conversion by 296% in just 6 months.

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There are many methods of website conversion optimization, though not all of them will be suitable for the specific needs of your website. Speak with Direct Objective today to discuss how you can maximize the website conversion rate of visitors to customers.


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