B2B marketing agency is a one-stop shop offering a range of services from marketing consulting strategy, demand generation, all the way through to international B2B lead generation services.
Our agency services are geared towards the acquisition of new prospective clients. As a marketing communication consulting firm, Direct Objective works for technology and large service organizations to:
The Direct Objective Consulting approach is similar to SiriusDecisions’ Demand Unit Waterfall™. Here are the Direct Objective Consulting services throughout the demand and lead generation process:
The first step to generating client demand and attracting new sales is to create viable B2B marketing strategies to ensure your company is going after the most profitable target market for the solution you offer. What is the challenge of your target market? How to present your company/solution to potential clients in the most appealing manner? Can you use specific messaging to gain a competitive advantage over your competition? These and many other parameters have been analyzed in the past by Direct Objective, which has allowed B2B companies, like yourself, to develop marketing positioning strategies and go-to-market plans.
In order to attract new potential clients to your solution, you need to create awareness and interest that is later translated into demand. Your target audience must understand the challenge that your solution addresses. For example, if your offering is innovative, you will also have to invest in educating your target market about the problem, and then demonstrate how these current market issues are solved by your solution. Furthermore, to combat direct and indirect competitors, we can guide you to emphasize why your solution is the ultimate approach. Direct Objective employs various demand generation tactics to ensure your solution will be top-of-mind in your target market while educating your future clients about the benefits of your solution.
Generating new prospects is one thing, but organizations still need to reach their sales goals. There are many techniques for B2B lead generation marketing campaigns, and Direct Objective has extensive experience not only within each method but in the art of integrating multiple channels to tailor the right result for you. These marketing techniques may include inbound marketing such as search engine optimization (SEO), social media marketing, press releases, and other content development methods, or it may include outbound techniques such as telemarketing outreach, digital advertising, direct mailing, and email campaigns.
Not all new prospects are ready to purchase your solution immediately. Some need more research, some would like to learn how your solution solved the same challenges for other clients, and for others, their budget might not yet be approved. Thus, the lead generation process also requires lead nurturing. This is a sequence of actions in which you remove objections or roadblocks, and turn prospective leads into clients at a later stage, generally weeks or months down the road.
The final step of a well-crafted marketing campaign is to measure its results. Direct Objective is able to quickly and accurately verify the generated leads are meeting sales qualifications. We do this by constantly measuring, assessing, and improving the marketing cycle. Through the analysis of the marketing campaign analytics we may determine whether our marketing campaign efforts are effective, or whether we need to optimize them to achieve better results.
Once the lead is qualified, Direct Objective hands over the qualified prospective clients to you so you can add them to your sales pipeline. Direct Objective places a high emphasis on the alignment between marketing and sales. It is now the sales department’s responsibility to convert these opportunities into clients. In some cases where the conversion of a client can be done electronically, or through a standard form, our agency will also handle this phase on behalf of the organization.
Research shows that it is dramatically less expensive to maintain satisfied clients than acquiring new ones. Take, for example, the tactic of upselling to existing clients. This approach involves selling an extended offering on top of what the client already has. It is much more profitable, and it contributes to higher client loyalty. Direct Objective offers consultations with organizations on tactics designed to retain existing clients, personalize new experiences, and win customer loyalty.
Direct Objective strives to create a constant demand for your products and services. Using B2B lead generation marketing campaigns, Direct Objective is determined to maximize your marketing ROI by choosing methods that better work for your solution and ensure an increased flow of potential clients to fill up the sales pipelines of your organization. Direct Objective remains committed to providing practical, creative, coordinated, and effective service to clients at all times.
Above all, Direct Objective Consulting aims to build strong, long-term relationships with every client, providing them support and assisting them to grow from small-medium enterprises to large, successful, and visible companies.
The above-mentioned marketing consulting and lead generation services are how our B2B marketing agency accompanies organizations in their quest to grow.
"Gil provided us strategic marketing consulting services and he proved that he was able to master two distinct elements that few marketers have: visionary strategic thinking with great creativity. We were greatly impressed by his services and I strongly recommend him."Eric Lachapelle, CEO, PECB