As some regions are planning their return to work post the COVID-19 lockdown, it is critical for B2B marketers to understand that unfortunately, we are returning to a “new normal”.
While the first phase has been to prevent the spread of the virus, the new business situation that we are finding ourselves in is mostly impacted by the following main drivers:
“According to Darwin’s Origin of Species, it is not the strongest of the species that survives, nor the most intelligent that survives.
It is the one that is most adaptable to change. ” ¹
Here are a few actions that we suggest you employ:
The COVID-19 crisis presents major challenges in the short run, but it also offers the opportunity to introduce transformed marketing and sales operations in the “new normal”, which in turn will help companies come out of the crisis stronger.
“Ranking our Web site high on search engines results, designing a professional Web site look and developing engaging relevant content for a heavy technology company like us resulted in a dramatic increase in client leads that we receive from our Web site.”Simon Robin CEO, Hardent