B2B vs. B2C Comparison Table

Gil Gruber, MBA

Gil Gruber, MBA

With over 20 years of diverse marketing and sales experience, Gil’s entrepreneurial spirit led him to serial success in various business ventures, recognized on the “Maverick of the Morning” CNN show and awarded with the “Best of the Web” from Forbes. Gil is a frequent speaker at conferences, associations, and international events about emerging trends in B2B marketing and business expansion. His book “Turn On Marketing” is available on Amazon.
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B2B vs. B2C Comparison Table


After my recent interview with The Globe and Mail, I found myself overwhelmed with questions about the major differences between B2B (Business-to-Business) marketing and B2C (Business-to-Consumer) marketing. Since it  seems that there are a lot of myths and assumptions out there, I felt that a quick B2B vs. B2C comparison would help clarify things for everyone. Let’s first define the two terms.

Business-To-Business Marketing

This refers to the process in which an organization is targeting other organizations as potential clients. A key example of this is SAP, a B2B software corporation which offers enterprise software to manage business operations and customer relations, mostly known for its ERP (Enterprise Resource Planning) system.

Business-To-Consumer Marketing

This type of endeavour refers to an organization which provides an offering aimed directly toward the consumer market. Take, for example, Spotify, a B2C audio streaming service. Spotify subscribers have access to large music libraries without the need for the subscribers to own a single track.

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B2B vs. B2C Comparison Table

The following table compares the B2B and B2C sales processes. Additionally, the table  highlights the essential considerations that a company should take into account when they choose the B2B route:

If you require further clarifications regarding the difference B2Bvs B2C marketing,  or if you would like to see how it applies to your organization, please do not hesitate to contact us for a consultation session.

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