Corporate Business Blog Writing​

Gil Gruber, MBA

Gil Gruber, MBA

With over 20 years of diverse marketing and sales experience, Gil’s entrepreneurial spirit led him to serial success in various business ventures, recognized on the “Maverick of the Morning” CNN show and awarded with the “Best of the Web” from Forbes. Gil is a frequent speaker at conferences, associations, and international events about emerging trends in B2B marketing and business expansion. His book “Turn On Marketing” is available on Amazon.
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Blog writing is important for building an online reputation and social media presence. With a quality blog, you can increase Web traffic to your site and ideally convert readers to prospective clients.

What is a Blog?

The term “blog” is a contraction of the term “Web log”, meaning a kind of online journal. Similar to a physical journal, updates or postings can be added daily, weekly, or monthly. While frequency may vary, the more regularly updated the blog, the better its effectiveness.

What are the Uses of Corporate Blogs?

Business blogs generally focus on educating readers on a particular company or industry. Blog writing is about sharing opinions, spreading information, and occasionally posting relevant informational media, like pictures or videos. Topics may include a commentary on recent industry-related news, first-person anecdotes about industry topics, or general advice and opinions of different products and services. The format of a corporate blog can be customized according to a company’s needs. Sometimes, for instance, readers are permitted to post comments about the blog, thus creating a forum for discussion.

business blog

Why Maintain an Enterprise Blog?

Most companies can benefit from a blog. Here are a few advantages:

    1. A corporate business blog will increase your website ranking on search engines. With consistent, keyword-infused writing, you’ll rate higher on search engines. This practice of Search Engine Optimization will result in more traffic to your blog and to your website.
    2. A periodic blog is a great way to educate your target market. Every industry has its own trends. By telling readers about different concepts/directions and posting relevant news information, you’ll keep your target market informed and educated with new developments relating to your product or service.
    3. A well-written blog will establish you as an industry leader. It is a great way to build trust. Regular and informed blog posts will solidify your position as an expert worthy of the reader’s trust.
    4. An engaging and authentic blog will give visitors a reason to return to your site. If you can keep prospects returning to your site on a regular basis, your company will be sure to stay in the forefront of their minds.

How Does Outsourcing Blog Writing Work?

Blogs require a commitment of time and resources. Visitors expect to see new material consistently posted on your website — especially if they find the content helpful or worthwhile, which is the goal. For companies that may have trouble keeping up with regular postings, outsourcing the writing to a marketing firm can be a viable alternative. 

Here are the suggested steps for outsourcing blog content writing:

Your company will dictate the subject of blog postings, stipulating the important points and news needed to be covered.

Trained marketing copywriters ensure that a blog is maintained with relevant, well-written content with a specific emphasis on search engine optimization.

The company can maintain control over the content creation, having the opportunity to review all blog posts before they are published.

The marketing firm handles the formatting and posting of blog entries.

With a professional business blog copywriter, it is easy to post regularly to your corporate blog.

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