Corporate Branding Identity Agency

Q: Why focus on corporate identity strategy?

B2B branding strategy is about forming strong branding and corporate identity . You can think of a custom branding and corporate identity as the face of your business. Custom corporate logos and slogans allow prospects to quickly recognize and distinguish between companies. Still, it’s the overall consistency of the brand across various channels like online copy content and social media that sends a coherent message to potential clients. Unclear branding means prospects may not understand what sets a company apart—meaning they would be less likely to remember the company. Custom business identity design starts with a corporate branding strategy . A branding strategy considers how a company wants to present its solution. An effective corporate identity strategy will create a memorable custom corporate logo and slogan design that presents a consistent image of a company. This image, or branding identity, should reflect the company’s strengths and advantages.

Gil Gruber, MBA

With over 20 years of diverse marketing and sales experience, Gil’s entrepreneurial spirit led him to serial success in various business ventures, recognized on the “Maverick of the Morning” CNN show and awarded with the “Best of the Web” from Forbes. Gil is a frequent speaker at conferences, associations, and international events about emerging trends in B2B marketing and business expansion. His book “Turn On Marketing” is available on Amazon.

08/10/2019
( Last updated 25/02/2024 ) -
Reading time: 4 minutes

A creative corporate branding agency with out-of-the-box ideas and a clean branding identity

Corporate branding and custom identity design are important, but can often be neglected in small and medium-sized businesses. This may happen due to a limited marketing budget.

However, a branding identity is necessary for all businesses. An effective branding strategy creates a memorable, custom, corporate identity design, and will give small businesses an edge in very competitive markets. Remember that your identity reflects not only who you are, but how you are perceived in the market.

When to invest in B2B corporate branding?

Organizations should consider investing in a corporate branding strategy to develop a new corporate identity in the following cases:

- Changing strategic direction
- Launching a new product/service
- Merging with another company
- The branding has grown out of date following a period of a few years
- Branding is failing to garner attention
- An influx of new market trends
- Crisis management during troubled times
- When business competition is particularly high

Why focus on corporate identity strategy?

B2B branding strategy is about forming strong branding and corporate identity. You can think of a custom branding and corporate identity as the face of your business. Custom corporate logos and slogans allow prospects to quickly recognize and distinguish between companies. Still, it’s the overall consistency of the brand across various channels like online copy content and social media that sends a coherent message to potential clients. Unclear branding means prospects may not understand what sets a company apart—meaning they would be less likely to remember the company.

Custom business identity design starts with a corporate branding strategy. A branding strategy considers how a company wants to present its solution. An effective corporate identity strategy will create a memorable custom corporate logo and slogan design that presents a consistent image of a company. This image, or branding identity, should reflect the company’s strengths and advantages.

Corporate branding agency deliverables

What deliverables can you expect to receive from a digital marketing agency?

- Unique corporate logo
- A custom slogan that reflects the corporate mission
- Mood board and brand guide, which includes a color palette, fonts, and common design elements
- Revised website design
- Matching social media kit, which includes profile banners, newsletter template and website icon [Favicon]
- Custom business stationery (if needed)
- Business cards with the new corporate identity (if needed)
- Product packaging with the new branding (if needed)
- Booth, signs, and banners with the new design (if needed)

Note: All the above deliverable must rely on the pre-defined marketing positioning strategy i.e., target audience, unique selling points, elevator pitch.

Positioning strategy vs. branding strategy?

Corporate branding is also called a company’s positioning strategy, which is how companies differentiate from the competition. Positioning is the first step in the process of creating lead-generation activities. Once the positioning strategy is established, you should expect a few deliverables from a corporate brand identity agency.

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Custom corporate logos and slogan designs are not something small businesses can afford to neglect. In fact, the cost of creating a branding and corporate identity is relatively low. The actual promotion of a brand, also known as brand awareness, is the part that usually requires a larger outlay. If your branding does not match your offering or your target market, it can directly impact campaign results. Thus, before investing in your marketing campaigns, make sure branding is the foundation for any brand awareness campaign.

Sample of Corporate Logos

Keep in mind, a makeover of a business brand may also have the opposite effect and a new brand should be implemented only when the time is right and in the proper manner.

Speak with Direct Objective Consulting, a branding identity agency,
to help you evolve your corporate branding today!