B2B Content Marketing – Content Writing

Q: What is the purpose of marketing content?

Establishing authority Educating existing clients and prospects Informing prospects on trends in your industry Giving prospects the knowledge they need to make an informed decision Illustrating the company’s positioning strategy and consequently gaining trust Maintaining existing client loyalty

Q: What is the process we use to develop content for our clients?

Define the goal of the content material Receive ideas, instructions, and guidelines from the client Conduct brief research to ensure that we understand the terminology, the area of interest, and the SEO keywords to target Approval of the topic and a content outline Development of the content Content approval Rewrite the approved content in additional languages

Q: What makes our content special?

Our writing services include: An ability to learn your domain/industry fast and serve as a collaborating partner The creation of authentic content that engages readers Vast experience with technology and service companies Writing SEO-customized content A multilingual approach where we rewrite the content in the language required As a marketing agency, we specialize in assisting clients to acquire new prospects We think outside the box with a global view of lead generation

Gil Gruber, MBA

With over 20 years of diverse marketing and sales experience, Gil’s entrepreneurial spirit led him to serial success in various business ventures, recognized on the “Maverick of the Morning” CNN show and awarded with the “Best of the Web” from Forbes. Gil is a frequent speaker at conferences, associations, and international events about emerging trends in B2B marketing and business expansion. His book “Turn On Marketing” is available on Amazon.

10/10/2019
( Last updated 18/02/2024 ) -
Reading time: 4 minutes

B2B Content Marketing takes various shapes and forms. Thus, content writing should always be geared toward stimulating and intriguing potential clients.

The role of content has changed. Before, marketing sales material was made to help your sales team introduce your offer to prospects. However, nowadays marketing content is used as a teaser, which is designed to attract potential clients based on their level of interest.

What are the types of marketing content?

Here are a few types of content that can be used in B2B campaigns:

- Web pages
- Blog posts
- Podcasts
- Videos
- Infographics
- Social media posts
- Webinars
- Case studies
- White papers
- Contributed articles
- eBooks
- Brochures
- Presentations

What is the purpose of marketing content?

- Establishing authority
- Educating existing clients and prospects
- Informing prospects on trends in your industry
- Giving prospects the knowledge they need to make an informed decision
- Illustrating the company’s positioning strategy and consequently gaining trust
- Maintaining existing client loyalty

What is the process we use to develop content for our clients?

1. Define the goal of the content material
2. Receive ideas, instructions, and guidelines from the client
3. Conduct brief research to ensure that we understand the terminology, the area of interest, and the SEO keywords to target
4. Approval of the topic and a content outline
5. Development of the content
6. Content approval
7. Rewrite the approved content in additional languages

What makes our content special?

Our writing services include:

- An ability to learn your domain/industry fast and serve as a collaborating partner
- The creation of authentic content that engages readers
- Vast experience with technology and service companies
- Writing SEO-customized content
- A multilingual approach where we rewrite the content in the language required
- As a marketing agency, we specialize in assisting clients to acquire new prospects
- We think outside the box with a global view of lead generation

Marketing materials must demonstrate consistency across both content and branding design. Thus, if your marketing materials and your website design are not in line with one another, you will confuse prospects with mixed messages. Therefore, begin by giving your sales team a leg up with quality marketing sales material. Undoubtedly, prospects will appreciate the opportunity to browse a corporate business brochure at their leisure, or look through your website’s most recent online brochure.

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Let Direct Objective be responsible for developing effective B2B content marketing for your company through clear and concise content writing, in addition to an attractive material design!