The Summer Lull & Strategic Marketing Plan

Gil Gruber, MBA

Gil Gruber, MBA

With over 20 years of diverse marketing and sales experience, Gil’s entrepreneurial spirit led him to serial success in various business ventures, recognized on the “Maverick of the Morning” CNN show and awarded with the “Best of the Web” from Forbes. Gil is a frequent speaker at conferences, associations, and international events about emerging trends in B2B marketing and business expansion. His book “Turn On Marketing” is available on Amazon.
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Reassess marketing action plan


Most businesses tend to slow down in the summer months. Since everyone is on vacation, now is a key opportunity to generate or reassess your strategic marketing plan. Create an advantage for yourself by examining whether your existing marketing action plan will deliver the requested sales you need in the fall. Will you reach your goals by the end of this year?

Here are a few questions to ask yourself as you reevaluate your marketing action plan:

    1. Are you targeting the right market? Are there new niche markets you could, or should, be addressing?
    2. Have events in the past year impacted your business model viability? What new trends or changes in the marketplace may impact the effectiveness of your current marketing action plan?
    3. Has your website effectively generated leads? Are prospects able to easily find you on search engines? If you have invested in search engine optimization, have you targeted the right keywords that drive a high level of relevant traffic?
    4. Do you have any new avenues for bringing in clients? Have your past marketing lead generation activities been successful? Measuring the results of your marketing campaigns is crucial, and is an important benchmark for validating the effectiveness of your strategic marketing plan.
    5. Have you invested in social media marketing? Do you know what strategy you should employ
    6. What automation tools to use?
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Final Words

These are just a few of the questions you should be asking yourself as you begin to re-examine your marketing plan.

Remember, your plan is the foundation of all of your campaigns, so it pays to use the summer to prepare for the fall—especially if you want to get ahead of the competition.

In September, people come back to work refreshed and ready to roll. With better strategic marketing plan, you’ll ensure your business comes out stronger than ever!

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