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Proven Client Achievements: Measure Business Success and Growth 

Judge for yourself based on what others say about how the people at Direct Objective helped them grow and achieve success.

Independent 3rd Party Recognitions and Awards

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Independent media reports about business success or expert advice relating to marketing topics

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Here is a partial list of clients we’ve had the privilege to work with:

Explorance_Logo
fastcall
keatext
Provalis
generix-med
Tibco Logo
EDIGateway Logo
intellera_logo
Yellow Pages logo
Incloud_Blue-logo
businessamericaservices_logo_small
A ElephantPlay logo small
NPI - National Payroll Institute Logo English
Credit_Institute_of_Canada_Logo
CanadaVisa logo
Hardent
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Explorance_Logo
fastcall
keatext
Provalis
generix-med
Tibco Logo
EDIGateway Logo
intellera_logo
businessamericaservices_logo
Yellow Pages logo
Incloud_Blue-logo
An ElephantPlay logo
NPI - National Payroll Institute Logo English
Credit_Institute_of_Canada_Logo
CanadaVisa logo
Hardent

Case Studies

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“Direct Objective turns a concept into reality and comes up with practical strategies and concepts to take to market.

Their services are indispensable to anyone needing an experienced strategic marketing and business partner to enthusiastically drive growth and get results.”

linkedin Angie Velarde

Angie Velarde
Angie-Velarde

“Direct Objective Consulting’s efforts brought our company substantial media coverage. We were impressed by the exposure we gained among influential technology analysts in our industry.

Direct Objective’s deep expertise and strategic work can assist any ambitious B2B business.”

linkedin Samer Saab

Samer Saab
Samer-Saab-1

“Direct Objective Consulting is my trusted B2B business advisor.

They are results-oriented, and they deliver what they promise with true marketing ROI.”

linkedin Stéphane Poirier

Stéphane Poirier
Stephane Poirier

Share your challenges with us. We can help your business grow.

Get in touch
DO - arrow left

Influencer Marketing

Article placement in

Industry: Services, Technology

Goal: Increase awareness regarding new consulting services in Artificial intelligence (AI). 

Client: Technology vendor that offers AI consulting services.

How: Media placement in the most prestige publication for banking, insurance, and financial advisory.

Results: The client received high exposure in a market that was not aware of their new services, enjoying the credibility of the publication.

Read the full article

40 Inner

Creative

Direct Mailer Creation

Industry: Associations

Goal: Attract new prospective members.

Client: Membership association.

How: A direct mailer was sent nationally.

Results: The direct mailer offered an important complimentary payroll resource. A large amount of new prospective members were added to the pool of potential clients.

39 Inner EN

SEO 

Agressive strategy to capture high Google rankings for high traffic keyphrases.

Industry: Manufacturing

Goal: Gain high SEO ranking and targeted traffic.

Client: Home decore products manufacturer. 

How: Search Engine Optimization.

Results: The company’s website rankings dominate the high-traffic keyphrases and reach over 4 million monthly searches in just 2 years.

SEO - Agressive strategy to capture high ranking for high traffic keyphrases - 4.14 M traffic

SEO

Google rankings consistently captured page 1 positions.

Industry: Technology

Goal: Maintain high SEO ranking and targeted traffic.

Client: Technical training house. 

How: Search Engine Optimization.

Results: For a period of 10 years, their website’s ranking managed to maintain a stronghold for highly specialized keyphrases. 50% of the ranked keywords stayed ranked on page 1 for the majority of the measured period, leading to high dominancy in the Google’s US and Canadian rankings.

SEO - Tech highly specialized keywords - 50% constantly on page 1 for a 10 year period

SEO

Within 6 months SEO rankings tripled.

Industry: Technology, Services

Goal: Gain high SEO ranking and targeted traffic.

Client: Managed IT services. 

How: Search Engine Optimization.

Results: Their website’s ranking tripled the amount Google’s ranking in only 6 months. This a very competitive space and their rankings were established across Canada.

SEO - Tech -6 months tripled

SEO

Close to 400 keyphrases ranked with 2.45M traffic

Industry: Manufacturing

Goal: Gain high SEO ranking and targeted traffic.

Client: Baking goods.

How: Search Engine Optimization.

Results: Their website is reaching almost 400 keyphrases ranked with a traffic volume of 2.45 million monthly searches. 48% of the keyphrases are ranked on page 1 or 2.

SEO - Close to 400 keyphrases ranked with 2.45M traffic

Public Relations

Announcing the availability of new IP cores

Goal: Announce the availability of new innovative technologies.

Client: A provider of video compression IP products.

How: Several press releases were syndicated and pitched to the media.

Results: The company received recognition for the newly announced features and innovations covered by leading industry media publications.

Read a few of the published press releases:

34 Inner

Public Relations

Announcing the inclusion in Gartner’s Prestige Report

Industry: Technology

Goal: Announce that their products were included in Gartner’s most prestige reports.

Client: Warehouse Management System solutions provider.

How: Bilingual press releases were syndicated and pitched to the media.

Results: The company informed investors that it was included for the 4th time in one of the most important reports of technology analysts.

Read the press releases:

English version (PDF)

French version (PDF)

33 Inner EN

Public Relations

Announcing New General Manager Appointment

Industry: Technology

Goal: Announce the appointment of a new general manager.

Client: Warehouse Management System solutions provider.

How: Bilingual press releases were syndicated and pitched to the media.

Results: The company informed investors that their North American subsidiary appointed a new general manager.

Read the press releases:

English version (PDF)

French version (PDF)

32 Inner EN

Creative

Members’ Success Stories

Industry: Associations

Goal: Let prospective members hear the success stories of existing members.

Client: Membership association.

How: Conducted member interviews and developed case studies about them.

Results: The company received recognition for the research findings and the value of their membership. Even years after the publication of this press release, they drive prospective members.

31 Inner

Public Relations

Announcing research findings

Industry: Associations

Goal: Announce the finding of a research conducted by the association.

Client: Membership association.

How: Bilingual press releases were syndicated and pitched to the media.

Results: The company received recognition for the research findings and the value of their membership. Even years after the publication of this press release, they drive prospective members.

Read the press releases:

English version (PDF)

French version (PDF)

30 Inner EN

Public Relations

Announcing a new product version

Industry: Technology

Goal: Announce the availability of a new product version.

Client: Text Analytics  Solutions.

How: Several press releases were syndicated and pitched to the media.

Results: The company received recognition for the newly announced features and functionalities covered by leading industry media publications.

Read a few of the published press releases:
29 Inner

Public Relations

Announcing a company acquisition

Industry: Technology

Goal: Announce the company’s acquisition of another company.

Client: Learning Journey Analytics  Solutions.

How: Bilingual press releases syndicated and pitched to the media.

Results: The company received recognition for the acquisition of a complementary solution that expanded its reach toward the corporate market.

Read the press release:

English version

French version

28 Inner EN

Public Relations

Announcing funding round

Industry: Technology

Goal: Announce company’s round of funding.

Client: Experience Measurement Solutions.

How: Bilingual press releases syndicated and pitched to the media.

Results: The company received recognition for the financial milestone it reached.

Read the press release:

English version

French version

27 Inner EN

Public Relations

Announcing a major increase in client base

Industry: Technology

Goal: Announce company’s growth.

Client: Learning Journey Analytics solutions.

How: Multi-language press releases syndicated and pitched to the media.

Results: The company received recognition for its growth in the European market.

Read the press release:

English version

French version

Spanish version

German version

26 Inner EN

Creative

White paper creation

Industry: Technology

Goal: An introduction of a new concept to the market required market education.

Client: Technology for Student Experience Management.

How: A white paper was created and then syndicated to opinion leaders in the industry.

Results: The white paper allowed the company to explain the new notions and the impact of such innovation. This document was critical to making changes in the way their target audience perceived their solution.

Read the white paper.

25 Inner

Creative

Case Study Creation

Industry: Services, Technology

Goal: Demonstrate the success of the services provided by the company.

Client: Business process consultants.

How: Create several case studies that show the outcomes resulting from the services received by the company.

Results: After interviewing several clients, we created a few case studies highlighting the implementation success reached by the clients of the vendor.

Read a sample brief case study.

24 Inner

Influencer Marketing

Inclusion in Gartner’s Magic Quadrant for WMS

Industry: Technology

Goal: A French-based company to establish trust and awareness regarding its North American product.

Client: Warehouse Management System provider.

How: Briefing technology analysts and emphasizing the value of their product in the North American market.

Results: The company’s products were in the most prestige report of Gartner, the Magic Quadrant report.

Read the report.

23 Inner

Client Acquisition Campaigns

US Market Penetration

Industry: Services

Goal: Secure airport locations across North America.

Client: Short-term hospitality suites.

How: Answer Request for Proposals (RFPs) to win airport locations.

Results: The early-stage company managed to secure in 18 months three locations within the top 15 largest airports in North America: 1. Hartsfield–Jackson Atlanta International Airport (#1), Miami International Airport (#8), and San Francisco International Airport (#15).

Read their brochure.

A EDO SPA & Suites

Creative

Create new logo and business cards

Industry: Services, Technology

Goal: A new consulting firm required new branding.

Client: Voice recognition consultants.

How: Create a new branding strategy.

Results: The new branding enabled the company to create awareness and recognition of the new name of the company.

Crimsonet brand identity

Creative

Create new logo and business cards

Industry: Manufacturing

Goal: The creation of a new joint venture led to a request for a new logo.

Client: Playground equipment manufacturer.

How: Create a new branding strategy.

Results: The new branding enabled the company to create awareness toward the new name of the company.

20 Inner

Creative

Create new logo and business cards

Industry: Manufacturing

Goal: The creation of a new division with a new line of products led to a request for a new logo.

Client: Playground equipment manufacturer.

How: Create a new branding strategy.

Results: The new branding enabled the company to introduce a brand-new line of products.

19 Inner

Creative

Create new logo

Industry: Manufacturing

Goal: An addition of a new line of products triggered a request for a new refreshed logo.

Client: Alternative energy manufacturer.

How: Create a new branding strategy.

Results: The new branding provided a fresh look for the company.

18 Inner

Creative

Create a 3-part booth stand

Industry: Manufacturing

Goal: Create an eye-catching design for a booth in a leading industry tradeshow.

Client: Playground equipment manufacturer.

How: Create a new design for a booth stand.

Results: The new look of the booth stand drew a curious crowd to interact with the sales representatives on the tradeshow floor. Number of prospective clients received was 43% more than the previous year.

17 Inner

Creative

Create new logo

Industry: Manufacturing

Goal: A change in the company name led to a new branding to stand out from the competitors.

Client: Playground equipment manufacturer.

How: Create a new branding strategy.

Results: The new branding differentiates the business from competitors that tried to ride on the success of the company.

16 Inner

Creative

Create a website

Industry: Manufacturing

Goal: Create a website to demonstrate the possible solutions.

Client: Customized corporate business gifts.

How: Create a new website and blogs.

Results: The new website enables visitors to see the wealth of possibilities available for customizing corporate business gifts and then contact the vendor for quotes.

Visit the website.

15 Inner

Creative

Create a website

Industry: Services

Goal: Build trust for new potential clients.

Client: Cross-border business services

How: Create a new website, customize SEO, and blog postings.

Results: The new website Instills professionalism, trust, and a better understanding of the services offered by the vendor.

Visit the website.

14 Inner

Creative

Create new logo

Industry: Services

Goal: Refresh branding.

Client: Cross-border business services

How: Create a new look & feel.

Results: The new logo better conveys the purpose of the business.

13 Inner

Influencer Marketing

Article placement in Embedded Magazine (EETimes)

Industry: Technology

Goal: Increase awareness of an innovative development platform. 

Client: Technology vendor that offers a platform to ease electronic design flow.

How: Media placement in the most prestige publication for engineering in the electronic design arena.

Results: Not only that the vendor received high exposure for their innovative concept, but two of the leading players in the market approached the vendor for collaboration.

Read the full article

A Embedded - FPGA Design Flow

Influencer Marketing

Article placement in HR Future Magazine

Industry: Technology

Goal: Change a tool’s reputation in the industry and educate the benefits for leadership and employee’s success.

Client: A technology vendor that specializes in employee experience.

How: Media placement in a leading HR trends magazine.

Results: A series of media placements in leading magazines allowed the positioning of this technology vendor as the authority in 360-degree feedback tools. 

Read the full article (place the PDF)

A HR Future - Want Engagement and Performance - Try This

Influencer Marketing

Placement in TalentCulture  Blog

Industry: Technology

Goal: Change a tool’s reputation in the industry and educate the benefits for leadership and employee’s success.

Client: A technology vendor that specializes in employee experience.

How: Media placement in one of the leading communities for HR technology.

Results: A series of media placements in leading magazines allowed the positioning of this technology vendor as the authority in 360-degree feedback tools. 

Read the full article (or place the PDF)

10 Inner

Influencer Marketing

Placement in TalentCulture  Blog

Industry: Technology

Goal: Change a tool’s reputation in the industry and educate the benefits for leadership and employee’s success.

Client: A technology vendor that specializes in employee experience.

How: A combination of partner marketing and media placement in the leading magazine in one of the leading communities for HR technology.

Results: A series of media placements in leading magazines allowed the positioning of this technology vendor as the authority in 360-degree feedback tools. 

Read the full article (or place the PDF)

9 Inner

Influencer Marketing

Placement in Training Industry Magazine

Industry: Technology

Goal: Change a tool’s reputation in the industry and educate the benefits for employee learning and development success.

Client: A technology vendor that specializes in learning and development.

How: Media placement in the leading magazine in learning and development.

Results: A series of media placements in leading magazines allowed the positioning of this technology vendor as the authority in 360-degree feedback tools.

Read the full article (or place the PDF)

A Training Magazine - 360-Degree Assessments

Influencer Marketing

Media Placement in Xcell Journal

Industry: Services, Technology

Goal: Increase awareness of expertise in FPGA electronic design.

Client: Electronic design services vendor 

How: Media placement in the leading journal for electronic design engineers with a focus on FPGA design (AMD – Xlinx)

Results: This media placement and other similar placements enabled the vendor to earn various large-scale mandates with the largest technology companies in the world.


Read the full article.(PDF)

A Xcell Journal DSP FPGA Article

Influencer Marketing

Media Placement in ColoradoBiz Magazine

Industry: Services

Goal: Educate businesses in Colorado about a coming show and the value of innovation in business.

Client: Entertainment company 

How: Regional media placements

Results: With multiple media placements, the client gained high exposure to the local market, and they increased their sales by 62%.

A Three-Tips-to-spur-innovation-ColoradoBiz

Client Acquisition Campaigns

Monthly Web Inquiries and Monthly Seminar Registrations

Industry: Services

Goal: Increasing traffic to the Website and monthly seminar registrations

Client: A technical training house that offers regular professional development courses.

How: Website enhancement, Inbound Marketing, Lead Generation campaigns, and Marketing Automation.

Results: Over a period of 29 months, the Compound Monthly Growth Rate (CMGR) of web inquiries reached 6.08% (month-over-month) and seminar registrations CMGR was 4.03%

4 Inner EN

Client Acquisition Campaigns

North American Annual Membership Acquisition

Industry: Associations

Goal: Acquiring new annual membership across Canada and the US.

Client: A professional association that would like to broaden its reach.

How: Inbound Marketing, Lead Generation campaigns, and Marketing Automation.

Results: In the last 5 years (including the pandemic period), the association saw an average increase of 3.4% in annual membership.

3 Inner EN

Client Acquisition Campaigns

European Market Penetration (After 4 years)

Industry: Manufacturing

Goal: Entering European markets.

Client: A medical device manufacturer with a small established client base in Canada.

How: Inbound Marketing, Marketing Automation, Influencer Marketing, Partners Marketing

Results: After 4 years,  the client succeeded in establishing a network of 6 distributors, a reach of 20 countries, and a well-established client base in the UK and Germany.

2 Inner

Influencer Marketing
Gil Gruber
Gil arrow-right-thin-white

 

A “hybrid” MBA tech-engineer geek equipped with vast business experience, innovative marketing problem-solving skills, and international client acquisition knowledge. He draws inspiration from gardening, where he also fosters continuous growth.

Payam Adib
Payam arrow-right-thin-white


A savvy cross-functional content and design creator with an ardent passion for pushing boundaries using cutting-edge technologies. In his spare time, he is an independent music producer, a recreational photographer, and a huge sci-fi fan.

Peace Lily
Peace Lily arrow-right-thin-white


An old veteran at Direct Objective, the Spathiphyllum has been here since the founding of the company over 20 years ago, and it is a true testimony of our devotion to continuous growth and world peace.

Valerie Ajayi
Valerie arrow-right-thin-white


A meticulous mechanical design engineer who never leaves a stone unturned, making sure all projects are delivered in high quality and on time. She never shies away from offering unbiased analyses and investing time in finding ways to improve processes.

Jacques Chitayat
Jacques arrow-right-thin-white


A bilingual wordsmith, he excels in polishing sentences and keeping data fresh for integrated marketing campaigns. Not only is he our office barista, he is also a true French language lover, an avid tennis player, and enjoys exploring Europe.

Minh Tri Ly
Tri arrow-right-thin-white


A Web development wizard who creates user-friendly digital experiences. He loves creating the impossible with the latest state-of-the-art technology. Beyond pixels and coding, he automates sales and marketing workflows and enjoys outdoor activities.

Fantille arrow-right-thin-white


A B2B marketing management expert who moves mountains and loves orchestrating research,  monitoring lead generation campaigns, and seeking measurable results. A true explorer, she has lived in more than a dozen cities, always looking for new challenges, both in the marketing and the culinary fronts.

Shubham Sharma
Shubham (Shub) arrow-right-thin-white


A curious marketer with a gift for turning chaotic data into harmonious business insights. With a good cup of coffee and the right work-life balance, he likes to connect with people from diverse cultures and understand traditions, cuisines, and their distinct buying behaviours.

Moon Orchid
Moon Orchid arrow-right-thin-white


A symbol of international adaptation, the Moon Orchid or Phalaenopsis amabilis, a native of Southeast Asia and Australasia, is now accommodated to our Canadian atmosphere and constantly produces 5 to 8 blooms at once. It sometimes keeps its silky flowers for over 6 months.

Inclusion in Gartner’s Cool Vendors Report

Industry: Technology

Goal: Boosting awareness of an innovative solution

Client: A technology solution vendor that caters to the education market.

How: Regular briefing of technology analysts to ensure they are aware of the innovation created and the impact on the market.

Results: Included in Gartner’s report as one of the top five innovative vendors in the industry. This increased awareness of a relatively unknown player while broadening market penetration across the globe.

5 Inner

Client Acquisition Campaigns

US Market Penetration by States (After 2 years)

Industry: Technology

Goal: Entering the US market.

Client: An information security company with a small established client base in Canada.

How: Account-based Marketing and Marketing Automation.

Results: After 2 years of lead generation campaigns, the client established high client penetration in New England and California (Green circles) and a good base of clients across the US. Some areas have the potential to become green as the lead generation process continues.

1 Inner