Updating Your Strategic Marketing Plan
Whoever saw the iPad launch recently will appreciate the critical role of Apple’s strategic marketing plan. In fact, Steve Jobs delivered a presentation so informal
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Whoever saw the iPad launch recently will appreciate the critical role of Apple’s strategic marketing plan. In fact, Steve Jobs delivered a presentation so informal
The face of online marketing practices is changing. In order to succeed in today’s business world, companies must reinvent their approach to B2B marketing. Today’s
Bulk email marketing can be one of the best ways to reach prospects. However, bulk email campaigns can also be one of the worst ways
Some companies invest most of their marketing budget into reaching new clients. But once they manage to secure a lead, they find they do
Summer has officially come to a close, and with it, many fun-in-the-sun activities. If you happen to fish in your spare time, you may think
There is a constant debate as to how much companies should invest in brand development strategy and what the ROI of such an investment
In the old days, marketing consultants would prepare a business growth plan as long as 500 pages, which covered every detail for the approaching five
In my last blog, I talked about the difference between blog marketing and email newsletter marketing. While blogs are pretty straightforward once you get
Html email newsletters and business blog writing are great ways to remind prospects of your company’s presence. By maintaining the awareness of prospects, you significantly
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