On September 1st, Google introduced its new logo and corporate identity. Many of you may be wondering: “Why change your logo when your existing brand
Recently, a friend of mine returned from her summer vacation in Provence, France and, thoroughly enchanted with the place, she recommended I read Peter
Most businesses tend to slow down in the summer months. Since everyone is on vacation, now is a key opportunity to generate or reassess
Concerned clients keep asking me whether they need to update their company’s branding strategy– their logo, website look and feel, and marketing materials. Invariably, they
Whoever saw the iPad launch recently will appreciate the critical role of Apple’s strategic marketing plan. In fact, Steve Jobs delivered a presentation so informal
Summer has officially come to a close, and with it, many fun-in-the-sun activities. If you happen to fish in your spare time, you may think
There is a constant debate as to how much companies should invest in brand development strategy and what the ROI of such an investment
In the old days, marketing consultants would prepare a business growth plan as long as 500 pages, which covered every detail for the approaching five
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