Is It Time to Change My Branding Strategy?
Concerned clients keep asking me whether they need to update their company’s branding strategy– their logo, website look and feel, and marketing materials. Invariably,
Concerned clients keep asking me whether they need to update their company’s branding strategy– their logo, website look and feel, and marketing materials. Invariably,
Whoever saw the iPad launch recently will appreciate the critical role of Apple’s strategic marketing plan. In fact, Steve Jobs delivered a presentation so informal
Summer has officially come to a close, and with it, many fun-in-the-sun activities. If you happen to fish in your spare time, you may think
There is a constant debate as to how much companies should invest in brand development strategy and what the ROI of such an investment
In the old days, marketing consultants would prepare a business growth plan as long as 500 pages, which covered every detail for the approaching five
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